The bad blood between Activision and Electronic Arts heat’s up today as two firm engaged in a verbal tussle after some harsh comments made by Activision Blizzard CEO Bobby Kotick to its fierce rival. Earlier today, Kotick told Edge Magazine that EA is currently struggling to attract talented developer’s due to its unattractive working practices. Now, EA fires back, saying that Kotick’s hubris is what’s killing Guitar Hero, Call of Duty and World of Warcraft franchises in the process.


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